III  2022/2023
   2021-2022
   -
 -   ",    -2022"
  COVID-19
      10


English version Russian version



ARCHITECTURE AND MODERN INFORMATION TECHNOLOGIES
INTERNATIONAL ELECTRONIC SCIENTIFIC - EDUCATIONAL JOURNAL


Article

REPUTATION FACTOR IN THE ECONOMY OF ARCHITECTURAL AND TOWN PLANNING BUSINESS

Authors L.Kiryushechkina, Moscow Institute of Architecture (State Academy), Moscow, Russia
Abstract

The article considers the issues of influence of the architect on the efficiency of design decisions and the values of this factor for its image and competitiveness in urrent crisis times. More detail the embodiment in the world economic practice implementation of successful development of town-planning projects on the basis of combining creative reputation capabilities of different specialists, including architects and urban planners. This process is reflected in the establishment of investment-attractive image of the city and territory. Successful management at correct long-term strategy and an information network has yielded practical results in obtaining economic and social effects in many cities around the world.

Keywords: Reputation, competitive fight, economic effect, multiple-factor task, marketing approach, long-term strategic communications, economic condition of the territory
article Article (RUS)
References

1.Kiryushechkina L. Development of Adaptive Economic reasoning in Architectural Education // International Scientific-Educational Online Journal “Architectire and Modern
Information Technologies” (AMIT). 2016, N 2.Available at:
http://www.marhi.ru/eng/AMIT/2016/3kvart16/kiriushechkina/abstract.php
2.BachurinaS.S., ResinV.I., TrainevV.A. Strategiya korporativnogo menedzhmenta v gradostroitel'stve [Corporate management strategy in urban planning].
Moscow, 2012, 512p.

3.Keit Dinni, Breiding territorii [Branding area]. Moscow,2013, 325 p.
4.Kiryushechkina L. Jekonomika dlja arhitektora. Osnovy jekonomiki arhitekturnyh reshenij [Economics for an architect. Basic economics architectural solutions].
Moscow 2013,149p.
5.Plisetsky E.L., Glushkova V.G. Regional'naja jekonomika [Regional economy]. Moscow, 2015, 583 p.
6.Ermolaev E.E., Sborshikov S.B. Development v stroitel'stve [Development in construction]. Moscow,2013, 357 p.
7.Saprykina N.A. Tehnologija strategicheskogo proektirovanija i modelirovanie sredy [The technology of strategic design and simulation environment . Collection of articles.
Proceedings of the International scientific-practical conference of the faculty, students and young scientists
]. Moscow, 2012, P. 43.
8.Tonkoj I.V. Modelirovanie sistemy rasselenija kak faktor ustojchivogo razvitija megapolisa [Simulation settlement system as a factor of sustainable development metropolis.
Proceedings of the International Symposium "Sustainable architecture"]. Moscow, 2011, pp.239-246.

9.Ermolaev E.E., Putnina N.V., Sborshikov S.B. Upravlenie investicionno-stroitel'nymi programmami i proektami [Management of investment and
construction programs and projects]. Moscow, 2014, 273 p.

10. Krasheninnikov A.V., Tokarev N.V. Upravlenie proektom v arhitekturnoj praktike [Project management in the architectural practice]. Moscow, 2010, 126 p.


Content of the journal