1 (10) 2010
ARCHITECTURE AND MODERN INFORMATION TECHNOLOGIES
INTERNATIONAL ELECTRONIC SCIENTIFIC - EDUCATIONAL JOURNAL ON SCIENTIFIC-TECHNOLOGICAL AND EDUCATIONAL-METHODICAL ASPECTS OF MODERN ARCHITECTURAL EDUCATION AND DESIGNING WITH THE USAGE OF VIDEO AND COMPUTER TECHNOLOGIES
|Article||INFLUENCE OF STEREOTYPES AND SOTSIO-CULTURAL ASPECTS OF PERCEPTION OF CONSUMERS ON FORMATION OF ENVIRONMENT IN THE TRADING-ENTERTAINING CENTERS|
|Authors||Î.K. Lukash, Moscow Institute of Architecture (State academy), Moscow, Russia|
In article the environment of the trading-entertaining centers as space with the developed stereotypes caused by world globalization and a current situation in a common cultural social life of a society is considered.
And as influence on formation of the environment of the developed socially-psychological regulators of consumer behavior — values, norms, a fashion, sanctions, rituals and symbols, and as stereotypes of consumers perception.
|Keywords:||the architectural environment of the trading-entertaining centers, consumer groups, motives (purchases), requirements, emotionally-psychological aspect, associations, stereotypes of the trading environment, perception stereotypes, super sufficient properties|