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1 (10) 2010


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ARCHITECTURE AND MODERN INFORMATION TECHNOLOGIES
INTERNATIONAL ELECTRONIC SCIENTIFIC - EDUCATIONAL JOURNAL ON SCIENTIFIC-TECHNOLOGICAL AND EDUCATIONAL-METHODICAL ASPECTS OF MODERN ARCHITECTURAL EDUCATION AND DESIGNING WITH THE USAGE OF VIDEO AND COMPUTER TECHNOLOGIES


Article INFLUENCE OF STEREOTYPES AND SOTSIO-CULTURAL ASPECTS OF PERCEPTION OF CONSUMERS ON FORMATION OF ENVIRONMENT IN THE TRADING-ENTERTAINING CENTERS
Authors .K. Lukash, Moscow Institute of Architecture (State academy), Moscow, Russia
Abstract In article the environment of the trading-entertaining centers as space with the developed stereotypes caused by world globalization and a current situation in a common cultural social life of a society is considered.

And as influence on formation of the environment of the developed socially-psychological regulators of consumer behavior values, norms, a fashion, sanctions, rituals and symbols, and as stereotypes of consumers perception.
Keywords: the architectural environment of the trading-entertaining centers, consumer groups, motives (purchases), requirements, emotionally-psychological aspect, associations, stereotypes of the trading environment, perception stereotypes, super sufficient properties
article Article (RUS)
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